Five years building the systems behind AJIO, Zepto and now AVRL, from storefront rebuilds to the pricing and experimentation tools that run quick commerce at national scale.
I work across the stack: React and Next.js on the frontend; Node.js, Express, Flask and FastAPI on the backend. Most of my work sits where data meets decisions, in tools that let teams price products, run experiments and catch problems before customers do.
I'm comfortable owning a feature end to end, and I've often shipped without a designer or a second engineer. I'm open to full-stack, backend or frontend-focused roles.
02
Selected impact
130+
Experiments run company-wide on the A/B platform I built
Zepto
100+
Internal operators using the pricing dashboard daily
Zepto
25%
Faster homepage load with SSR and lazy loading
Zepto
10k+
Users on the MIKA operations dashboard, built from scratch
AVRL
15%
Better bid optimisation from the Periscope analytics tool
AVRL
20%
Lift in checkout clicks after the LUXE revamp
AJIO
03
Experience
Jan 2026 – Present
Senior JavaScript Developer at AVRL
Full-stack ownership of internal enterprise tools, from dashboard architecture to security hardening.
MIKA Dashboard
10,000+ users
Built an operations dashboard from scratch. Clients see real-time data across users, each managing 5–6 bots on average, place or decline bids, and log rejection reasons for auditability.
Panoptic Analytics
Built Panoptic Basic to track execution timestamps, bot skip metrics and data-store activity, then scaled it into Panoptic Plus, a filterable view across every active bot.
Periscope
+15% bid optimisation
An account- and shipment-level analytics tool for evaluating bid pricing against baseline rates, with drill-down views, interactive charts and metric-impact breakdowns.
Security hardening
Found critical vulnerabilities across several enterprise projects and shipped the patches that closed them.
Owned frontend, and increasingly backend, delivery for internal platforms, pricing, experimentation and customer-facing growth features.
Featured
No-Code Platform
Powers internal dashboards
Built a no-code dashboard builder that became the foundation for Zepto's internal dashboards, powering the search platform, pricing, recommendations and the admin panel. Users drag components onto a canvas, configure them from a properties panel, and publish to a shareable link that host dashboards render dynamically.
Next.js
TypeScript
Tailwind
Pricing Dashboard
100+ daily operators
The internal tool for managing pricing rules: creation, editing, duplication and a full audit history of every change.
A/B Experimentation
130+ experiments
Designed and built the experimentation UI solo, with no designer, working directly with the product manager. Shipped bug-free in three weeks; it became the backbone of experimentation company-wide.
Zepto Wallet
Built the wallet independently: payment integration for adding money and making purchases, with custom error screens at every step. Shipped in two weeks with no post-launch issues.
Zepto Pass
Shipped Zepto Pass for web in two weeks. It's live nationwide, giving customers access to exclusive benefits.
Homepage service migration
−25% load time
Led the move of the homepage API to a new service, designing a transform layer to bridge two conflicting contracts and resolving data-parity issues with the backend team. SSR and lazy loading cut load time by 25% (Lighthouse). Shipped "You Might Also Like" along the way.
Turned ambitious redesigns into shipped production features on a national fashion storefront.
AJIO LUXE revamp
+20% checkout clicks
One of two engineers who rebuilt the LUXE site end to end, covering every screen and component. Delivered two weeks ahead of schedule.
Assured Gifts
50%+ added items
Built solo: a purchase-tier gifting engine integrated across nearly every page, plus a dedicated benefits page. Over half of users added extra items to unlock a gift (Mixpanel).
Search
Rebuilt search with recent searches, a widgetised layout and dynamic content, turning a static page into a flexible one.
Product page
Moved the product page from client- to server-side rendering to cut load times, and shipped "You Might Also Like" to drive discovery.